Managing Training’s Brand

Everything has a brand. You have a personal brand and training has a brand, whether you manage them or leave them to chance. A brand is simply what people think of when they hear the name of a product or service; it is a capsule summary of their perception of a...

Be Sure There are Results to Measure!

  Many learning organizations rate “evaluating the impact of training” as their greatest challenge.  The implication is that if they could just measure the results of training, they would finally get “a seat at the table” and all would be well. But is that true? What...

Predict and Prove … or Perish

I first heard this catchy aphorism from Elmar Kronz of DDI at the ATD Conference in Taipei. I used it as one of the “Four Things You Must Do to Earn a Seat at The Table” in my keynote speech at the recent Center for Talent Reporting Conference in Dallas,...

May I be Excused? My Brain is Full

In Gary Larson’s famous cartoon, a student asks his teacher if he can be excused because his brain is full. It’s funny as a cartoon, but it is tragic, wasteful, and all-too-common in corporate training. Most training programs try to jam too much content into people’s...

Is Your Training Just a Bunch of Scrap?

Recent articles have once again raised the question of how much corporate training actually adds value, and how much just goes to waste—something for which we coined the term “learning scrap” to draw the analogy to manufacturing scrap.  Both kinds of scrap waste time,...

Are You Guilty of Training Malpractice?

Direct-to-consumer advertising is intended to encourage patients to ask their physicians about a particular drug when they think it might help them. But we don’t expect — or want — physicians to simply dispense a drug without first establishing that it is the right...